NECESSITY IS THE MOTHER OF INVENTION

Trading demanding positions (in news and technology respectively) for new positions as moms and CEOs of the house, we suddenly had hundreds of glorified subtitles including Chef, Tutor, Nurse, Laundress, Chauffeur, Coach, Handy Woman, Travel Agent, and Logistics Manager, just to name a few.

Feeling more disorganized and inefficient than ever, we “conferenced” with every busy woman we knew. Playgrounds and carpool lines suddenly became customer discovery sessions. It turns out we all need the best resources, recommendations, and referrals and we need them NOW.

What if all the contacts that run our busy lives were a swipe away? What if we could share contacts for the best contractors, doctors, babysitters, etc., in one, organized location? The idea for STASH was born.

Let’s start STASHing!

XOXO Kim and Tess